The following are the roles of the various departments:

Carry out Market Research & Product Development

  • Develop appropriate market research and product development strategies, work plans and budgets; 
  • Implement trade, marketing and promotion programmes in the local and international markets;
  • Identify and advise on market trends and growth opportunities for new and existing markets;
  • Liaise with the Agriculture industry stakeholders, Kenya missions abroad, Agriculture trade organizations and associations on Agriculture and promotion matters;
  • Monitor agricultural imports, exports and domestic sales activities; 
  • Guide and advise the Authority on product and market trends including diversification opportunities;
  • Conduct regular market research including gathering and disseminating market intelligence reports;
  • Advocate for the rationalization of technical and non-technical barriers to agriculture trade and reduction I high costs of agricultural production; 
  • Review and implement the market development strategy;
  • Enhance the export readiness of stakeholders with focus on SMEs; 
  • Increase competitiveness of Kenya products in medium and low end markets; 
  • Enhance visibility of Kenya products through branding; 
  • Facilitate value addition and product development in the agriculture industry.

 Provide Technical and Advisory services to stakeholders

  • Organizing smallholders into production and marketing groups through contracted farming thus improving producer-buyer linkages and serving as a mediator/arbitrator.
  • Educating and training growers on production, record keeping, harvesting and post-harvest handling especially for smallholders.
  • Improving productivity through demonstrations on new technologies and introducing new crop varieties.
  • Encouraging commercial farming and planned unstainable production to improve farmers’ income.
  • Ensure timely availability of high quality planting materials.
  • Capacity building of county Agriculture staff and collaborating with other providers in private and public sectors.
  • Collaborating with research and training institutions to generate new technologies and develop curriculum.
  • Initiating farm certification and accreditation programs aimed at promoting good agricultural practices (GAP) and good manufacturing practices (GMPS) and ensuring consumer confidence on food safety and quality assurance
  • Supporting formation of grass root commodity and regional based farmers associations.

Oversee Regulation and Compliance in the sugar sector

  • Ensure compliance to the AFFA Act, Crop Act and other relevant regulations and Codes of Practice. 
  • Develop and implement compliance procedures including regular inspection of agricultural products stakeholders’ premises to ensure compliance. 
  • Facilitate the development and implementation of a national product policy; 
  • Facilitate product standards development to harmonize and improve compliance across the value chain
  • Ensure execution of corrective actions; and advising the authority on appropriate trade compliance matters f. Sensitize internal and external stakeholders, including Small and Medium Enterprises (SME) on the regulatory framework and facilitate its successful implementation
  • Recommend for Board’s consideration, applicants qualified for registration in the areas of buying, importing, exporting, packing and warehousing
  • Monitor crop imports, exports and domestic sales activities to ensure compliance to required safety and quality standards
  • Facilitate improvement of overall industry efficiency by developing and promoting service level standards for critical activities
  • Facilitate improvement of industry skills and competencies including small, medium and large industry players
  • Develop and monitor an industry productivity enhancement programme 
  • Develop and monitor a framework for implementation of industry infrastructure m. Manage, develop, mentor and coach departmental staff and appraise their performance.