CORE FUNCTIONS OF THE DEPARTMENT
- Develop an appropriate market research and product development strategies.
- Implement Trade, marketing and promotion programs in the local and international market.
- Identify and advise on market trends and growth opportunities for new and existing markets
- Liaise with the sugar industry stakeholders, Agriculture trade, organizations and Associations on Agriculture and promotion matters.
- Monitor Sugar Imports, Exports and domestic sales activities.
- Guide and advise AFA on product and trends including diversification opportunities.
- Conduct regular market research including gathering and disseminating market intelligence information reports.