CORE FUNCTIONS OF THE DEPARTMENT   

  • Develop an appropriate market research and product development strategies.
  • Implement Trade, marketing and promotion programs in the local and international market.
  • Identify and advise on market trends and growth opportunities for new and existing markets
  • Liaise with the sugar industry stakeholders, Agriculture trade, organizations and Associations on Agriculture and promotion matters.
  • Monitor Sugar Imports, Exports and domestic sales activities.
  • Guide and advise AFA on product and trends including diversification opportunities.
  • Conduct regular market research including gathering and disseminating market intelligence information reports.